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How to do a good job in the makeup industry

Le 9 October 2018, 03:18 dans Humeurs 0

Rolling sales people who are mostly in the cosmetics industry are really aware that make-up is more difficult than skin care

Make-up marketing is a systematic project. There must be systematic procedures in R&D, production, marketing and other aspects. Each link is very important. Which part of the problem will affect the overall marketing effect.


Coupled with the characteristics of a single product and multiple color numbers, there are certain requirements for the accuracy of the development of new products and the establishment of sales data. The promotion of makeup and the management of inventory must have historical sales data for reference. Otherwise, there will be a big problem, which will lead to unsuccessful push-and-sell inventory.


From the development track of the cosmetics market in the past ten years, we can see that almost all the makeup brands have to go through more than 5 years to get a little performance. The industry people know that the marketing road of make-up is very difficult, especially the current makeup consumption. The status quo is still in the initial education period.


Many agents, the owners of cosmetics boutiques also lamented that "color makeup is not good!". Can make money, but the money earned is goods, this is due to manufacturers' management of inventory, new products, old-fashioned management system is not perfect.


Manufacturers must also have the financial strength to reserve the national inventory. A brand color number adds up to more than 400 color numbers. If the inventory management ability and fashion control ability are lacking, it will lead to a lot of color stocks that are not easy to sell. The color number sold is not in stock. Selling make-up color is like selling shoes. It is broken, even if you handle it, it will be difficult to sell.


Cosmetics sales are actually a systematic marketing model. Only by doing all the links in the system can we make makeup marketing better.

Indicate all the ingredients in cosmetic packaging

Le 2 March 2018, 03:12 dans Humeurs 0

Source:. Cosmetic raw material suppliers must be strictly to indicate all the ingredients in cosmetic packaging. Consumers are distressed about that. Mineral oil can cause skin has been to let people dreaded the reach of the air, but not exactly the purpose of anti-oxidants? Cosmetic level of mineral oil does not make skin suffocation, it can even promote wound healing, is currently the most effective moisturizers. Although vitamin C has its benefits, but aging is not simply things about a lack of vitamin C. Otherwise it will prohibit the sale. Because the reorganization and awareness need to be changed. Future, similar to the "whitening import factor, a natural plant extract ingredients catchy title will not be allowed to re-appear on the packaging, the provisions of the introduction of so many brands to delay the decision-making to enter the Chinese market or the introduction of new products, causing The burst of the industry's reign of terror.

And every cosmetics company declares that their vitamin C is the best.The publication of cosmetic composition is still in the very basic stage in China. It is not the only or the best antioxidant. In addition, this plant ingredient like tianshan snow lotus is not a major component of cosmetics, as a jar of skin care products, under normal circumstances by the water, moisturizers, emulsifiers, gelling agent, anti-oxidants, preservatives flavors and fragrances and active ingredients.Ingredients for cosmetics, people know it seems floating on the surface, only know that the publicity of the major brands of grape seed extract aging, Tianshan snow lotus can make the skin white, but what they What are the ingredients to play a utility, or by adding the number is not known. Medicinal cosmetics contain pharmaceutical ingredients with Packaging Accessories Suppliers drug properties. Vitamin C can not solve all the problems of skin care. There are some side effects and adverse reactions. Everyone's skin is different and the requirements of skin care products are also different. In fact, in the foreign countries, the L-C only has a basic antioxidant.The imported cosmetics have no exception in China.The so-called plant extracts, belonging to the active ingredient in cosmetics. Take the Vitamin C L-C and tretinoin for example, after they quickly become popular in the cosmetics industry, many cosmetics companies start selling the L-C products, or other forms of vitamin C.

People with sensitive skin should be careful using them. For example, arnica extract has a soothing, effect of activated, but it can cause serious skin irritation and therefore not suitable for use in nonintact skin.This decision is largely to protect the consumer's right to know, but when the cosmetics label, propylene glycol and ascorbic acid phosphate magnesium words, for consumers, and my heart is not a trace of doubt?

Not know what things the name of the plant when the cosmetics packaging, we began to study what ingredients are good on the skin, which is better not to have? Certain plant extracts are basically each cosmetics contain active ingredients, botanical extracts can only be said that the ingredients come from plants, does not indicate a deeper problem. And therefore it can not because the name of the ingredient and assume it's good or bad enough recognition on the composition of each cosmetic consumers should do homework. They shall be marked in the label affixed. There are other good antioxidants such as beta-glucan, vitamin E, vitamin A, green tea, grape extract, selenium, curcumin, lycopene, superoxide dismutase and so on in world

Numerous packaging elements including packaging material, color, designs

Le 5 February 2018, 04:04 dans Humeurs 0

Convenience – The packaging of the food and beverage products that facilitate convenient usage are much prefered by consumers as well as retailers. The tactic is to allign the design, color, etc with the overall theme of the brand. It is therefore essential for this industry to know the effectivefood marketingstragegies. The right kind of packaging should preserve the contents in their prefered form till the expiry date menioned on the packaging.Information- Packaging info plays another major influencing factor in the buying decision of the end-consumer. One of them is the packaging. . The changing life style of people have further accelerated the demand for processed foods, which means that the Food and beverage industry is still expected to expand many folds in the near-future.

One of the most significant factor in the marketing of food and beverage products is their packaging. As for the retailers, they would prefer packagings that are compatible for storing in their racks. There are contributing factors to branding of a food or beverage product.Apperance- Thefood packaging designingshould be appealing to the end-user. This article discusses this aspect in detail. It would be wise to conduct a survey on these aspects before adapting the light kind Makeup Packaging Manufacturers of packaging. Logos that are eye-catching, and relate to the product concerned help infood brandingby establsihing the brand image in the consumers’ minds. Consumers love packaging easy-to-store, easy-to-open, easy-to-close, resealable, easy-to-pour, easy-to- serve, etc. This in turn enables the development of a strong consumer- brand bonding.Food Branding – Branding is the process of establishing a name for the product in the minds of the consumer.The Food and Beverage industry is one of the most leading industries in the world.

Numerous packaging elements including packaging material, color, designs, etc are available to derive a packaging that is appealing. Different kinds of packaging material should be used for storing different kinds of foods, as per their compatability. One can get innovative in this area to attract the attention of potential buyers. Standard guideliness should be followed as the contents packed belongs to the Fast Moving Consumer Goods (FMCG) catergory. Packagings the preserve the freshness of the food and beverage products stored in them should therefore be used. Labelling of the product with the nutritional content after product analysation will prove worthy. It would be more attractive if the asetheic appeal is combined creatively with the functional aspects of the food or beverage product. Processed foods are prefered widely by people because of the convenience that they offer.

Other information that can be put up includes the cultivation of the raw materials incorporated, the high-end technology used for processing, the hygienic superiority of the product, the environmental value, etc. There are many other conveniences too that influence the consumers’ buying decision.Protection – Protection of the contents is another important aspect of packaging

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